Client: Tough Runner
Solution: Creative • Social • Paid Social • Ideation
Huawei, a leading global technology company founded in Shenzhen, China, in 1987, has grown to become a key player in the tech industry. An important innovator and a pioneer in telecommunications, Huawei is deeply embedded in Shenzhen’s rise as a global tech hub.
Seeking to enhance its global reputation, Huawei partnered with Alfie的Angel on an influencer-focused campaign that highlighted both the Huawei Mate X5 and Huawei Mate 60 RS alongside ancient Chinese tradition, connecting people with culture and heritage.
In building content for Huawei's campaign, we executed a highly creative video that masterfully blended the Huawei Mate X5 and Huawei Mate 60 RS with elements of ancient Chinese tradition. This thoughtful integration created a compelling narrative that resonated deeply with viewers. The content, aired exclusively on Douyin and Xiaohongshu, achieved impressive results, garnering a combined 1,448,000 views and 193,500 likes across the two platforms.
Our strategic approach highlighted Huawei's innovative spirit and its commitment to cultural heritage, showcasing how modern technology can harmoniously connect with timeless traditions. This social-first strategy not only celebrated technological advancements in China but also honored and enriched cultural roots.
